Apple Corporation Recorded Higher Sales Record

Reports second quarter of 2011 from Apple has been released. Of the report note that Apple re-recorded a new record and called Steve Jobs as the best quarter. This is because sales of the iPhone and iPad has more than doubled so that revenues and profits are even higher.

In the last three months, there are more than 20 million iPhones sold, up 142% over the same period last year. With this much Apple's sales revenues amounting to 13.3 billion dollars, nearly half of Apple's total revenue which amounted to 28.5 billion dollars.

Apple also reported that the iPad sold very well with more than 9 million units sold. This means that its sales rose 183% and recorded revenue generating as much as 6 billion dollars. Apple said that they were able to sell out the entire iPad produced so that they raise the assembly process, although it also recognized that the presence of the iPad has been put on the victim with a decline in Mac sales.

Meanwhile, the iPod reported continues to decline dramatically with only 7 million units sold. Revenue from iPod sales reached $ 5 billion. Half of the iPods sold are the type of iPod touch, while the iPod itself globally control 70% of media mp3 player market. In the field of other media, Apple reported that iTunes earn as much as $ 1.4 billion, up 36% from a year earlier.

 Also note that if income combined portable Macs and Mac then the amount is still less than the income of the iPad, although its sales rose 14% over the same quarter a year ago. Apple today also announced the Mac OS X Lion as the successor to Apple's OS PC. In total, Apple noted that there were 222 million units IOS device that is currently circulating.

 In terms of Apple reported record profits with a value of 7.31 billion dollars, up from 3.25 billion dollars which Apple acquired in the same period last year, up 125%. Apple's total revenue also broke the record with a value of 28.57 billion dollars, up from 15.7 billion dollars in the same period last year, up 82%. Gross margin also increased from 39.1% in the same period last year to 41.7% in the quarter.

On occasion, COO of Apple, Peter Oppenheimer said that there will be many things that happen in autumn. He also suggests the transition of production, though not say further. Is this the iPhone, iPod, or something else? Let's wait.